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Discover Your Unique Advantages—Shape and Grow Them into a Successful Business
Unleash Your Inner Company provides an innovative, proven, step-by-step process for anyone who aspires to start and grow their own business. Author John Chisholm—president of the worldwide MIT Alumni Association—brings an insider’s view that distills three decades of successful, serial entrepreneurship in Silicon Valley. His book combines practical principles, entertaining anecdotes, deep insights, challenging exercises, and illuminating graphics to guide the reader in conceiving, designing, building, testing, and scaling up the ideal business for them.
Many books address passion in startups; only this book shows how to turn passion and perseverance into a loop of increasingly positive results. Aspiring entrepreneurs have more resources than they realize; Unleash Your Inner Company helps them discover those advantages. Readers learn how to accelerate their learning and how different is better than better. The book also advises the reader on what to look for in a cofounder, how to avoid competitors, when best to raise money, and what they can learn from Apple, Google, Facebook, Uber, and Pinterest.
Unleash Your Inner Company is the only book the reader will need, regardless of their background, industry, or continent, to start the business that best fits their skills, passions, goals, and opportunities—in short, the right business to start now.
- Sales Rank: #272126 in eBooks
- Published on: 2015-10-04
- Released on: 2015-10-04
- Format: Kindle eBook
Review
''Successful entrepreneurs like John Chisholm seldom jump conceptual and almost never write books like John's, full of deep thinking and well worth reading.'' --Bob Metcalfe, founder, 3Com; coinventor of Ethernet; University of Texas at Austin Professor of Innovation
''The definitive primer for entrepreneurs, filled with invaluable wisdom and uncommon insights.'' --Joon Yun, MD, President, Palo Alto Investors; creator, $1 Million Palo Alto Longevity Prize
''People across the nation and the world should embrace this book.'' --Lorraine Hariton, special trade representative, US Department of State
''Jam packed with insights...Highly recommended.'' --Ben Casnocha, coauthor of #1 New York Times best seller The Start-up of You
''Those with the ambition to launch a new company should read this book carefully.'' --Jim Champy, coauthor of Reengineering the Corporation
''Distills the lessons of a lifetime to give aspiring entrepreneurs a head start on success.'' --L. Rafael Reif, President of MIT
''Experienced and first-time entrepreneurs alike will find Unleash Your Inner Company invaluable for turning their ideas into a successful business.'' --John S. Reed, former Chairman of Citigroup and New York Stock Exchange
''John emerges as the Yoda of the inner game of startups.'' -- --Rob Johnson, President of the Institute for New Economic Thinking
About the Author
John Chisholm has three decades of experience as an entrepreneur, a CEO, and an investor. A pioneer in online marketing research, he founded the publisher of the first desktop and client-server software for online surveys (now part of Google). Among many other distinctions, he is the president of the MIT Worldwide Alumni Association, a member of the MIT Corporation (its board of trustees), and a regular contributor to Forbes.
Most helpful customer reviews
4 of 4 people found the following review helpful.
A True Gem – Brilliantly Blends the Practical and Personal Elements of Entrepreneurship
By Zachary
Unleash Your Inner Company (UYIC) is a true gem in a genre too often dominated by mediocre books.
UYIC is part self-help and part rigorous step-by-step guide through the concrete process of starting a company. UYIC straddles these genres marvelously by avoiding the airy platitudes of the average self-help book and the inaccessibility of jargon-filled tomes on business development. Chisholm's text is superior even to classic entrepreneurial guides like Ries' The Lean Startup or Steve Blanks' The Startup Owners Manual.
Here's why.
Rather than beginning with an abstract "customer need" and building outward, Chisholm begins with the entrepreneur him/herself. Yes, your product must fit a customer need, but your ideal business grows best from your own humanity: your strengths and interests – the things that make you, uniquely, you.
The early portion of UYIC asks the reader to look within and take stock of their strengths and passions. Only then can an entrepreneur be well-equipped to face the challenges of building a business. Great products come from courageous and authentic people: not an abstract customer development model. The hands-on elements of developing your business can't be divorced from the development of yourself – this logical fusion of personal and professional is the great service that Chisholm has provided with UYIC.
The latter chapters are increasingly technical, covering topics the range from prototyping 'minimum viable solutions' to pricing strategies. UYIC is not a lightweight text: chapters are rich with diagrams and actionable steps for product development and finance. Chisholm's crystal clear writing really shines and the short, digestible chapters keep you turning the page. Along the way, Chisholm touches upon too-often-neglected areas like choosing good co-founders and the power of focus. The chapter on frugality is brilliant: no one will walk away from it without reconsidering their spending habits.
Finally, Chisholm closes with sophisticated essays on the destructiveness of overregulation. (Ever ask yourself why entrepreneurship is so focused on apps? Because innovation is smothered in so many other areas of the economy.) UYIC ends with the ethics of entrepreneurship, which connects the nuts and bolts from earlier in the book with a coherent philosophy and worldview. All progress depends on how we can move the world from one of negative or zero-sum relationships (where some people always lose) to a world of positive-sum relationships (where exchange and cooperation improve everyone's life). Who makes the world more positive-sum? Entrepreneurs. There's poetry in Chisholm's selection of ethics as the end of the book. As you cultivate your own passion and persevere to grow a business from it, you're also a servant of social progress and humanity's highest goals.
I was impressed with how Chisholm's knowledge of complex systems theory shines throughout the text. (The pioneering Santa Fe Institute is even mentioned on the dedication page). Fans of systems theory will be thrilled by the way that Chisholm models evolutionary 'combinatorial systems' like technology in a concrete way that entrepreneurs can not only understand but actually use to generate business ideas.
We will undoubtedly give Unleash your Inner Company to the students in our program's entrepreneurship classes. Highly recommended.
4 of 4 people found the following review helpful.
It’s easy to get lost along the way as one sorts ...
By Jeffrey S. Hall
Entrepreneurship can be a long, lonely and arduous trek into the unknown. It’s easy to get lost along the way as one sorts through all the possible paths forward.
Thankfully, there’s a new road map available in the form of “Unleash Your Inner Company,” written by entrepreneur John Chisholm.
Silicon Beach often looks to Silicon Valley for insights as to what might come next. What kinds of deals are getting funded now? What’s new in technology? Chisholm, a tested Silicon Valley tech veteran, has started (and sold) two online survey companies – one to Google, another to Confirmit. Chisholm now runs a fund that invests in startups.
Entrepreneurs may be passionate dreamers and salespeople, but Chisholm makes clear that building a successful company requires more than a “build it and they will come” belief in the future. Passion must be combined with persistence – and then attention must be paid to building a foundation that’s strong on logic – and the basics.
Toward that end, Chisholm’s book combines an “MBA in a Bottle” with self-help advice that forces the reader to dig deeply into his or her own psyche, motivations, strengths and weaknesses. Thinking through what could happen tomorrow – the good, bad and the ugly – allows the reader to prepare today.
For example, just because something is a great market opportunity doesn’t mean it’s a good fit with the individual considering that opportunity. The ideal company for an individual to start is unique to that individual. Chisholm’s framework shows the reader how to find the opportunities that best fit their skills, passions, knowledge, relationships, and other key assets; recognize and avoid competitors; pick the right partners; and choose the best opportunity overall.
Your mind is one of those key assets, and Chisholm says it’s important to never say anything bad about oneself. He’s not worried about what others will think; he’s worried about what he calls your most important audience: your unconscious mind. Besides, any weakness or adversity can be turned into a strength, he argues.
And then there are all the numbers. For non-MBA types, Chisholm’s chapters on finance are a must; for the more financially astute, “Unleash” offers an excellent refresher course. “Unleash” offers a healthy respect for all this, for failure to watch over the basics can undermine a potentially great idea. The converse is of course also true: Getting the basics right lays the foundation for potential greatness.
Chisholm also employs real-world examples to instruct – and inspire action. His two companies faced plenty of ups and downs along the way. Frugality alone – often in short supply in today’s startup world – can be a company-saving strategy when the inevitable downturn occurs. “Unleash” requires the reader to pay attention and think it all through.
Chisholm explains it all in very plain English, accompanied by charts and graphs that help the reader visualize what is being said. At the end of each chapter are exercises that help the reader lock down lessons learned.
We live in go-go times with abundant dreams of ideas-sketched-out-on-napkins turning into quick riches. But Chisholm points out that this is more the exception than the rule. Chisholm says entrepreneurs should not waste valuable time trying to raise money for ideas that aren’t quite ready for prime time. Much time can be lost pursuing money that rarely comes when a concept is still in the idea stage.
Instead, the entrepreneur should focus his or her energy on doing whatever it takes in order to show real traction and attract customers actually willing to pay for a company’s goods or services. That’s what will draw investor attention, argues Chisholm.
Once the entrepreneur climbs this first big mountain – showing that what the entrepreneur has is real – then there will be many more mountains to climb after that. Maybe the company is, at this later stage, finally ready raise money. “Unleash” offers tips on how to go about negotiating that part of the journey.
But Chisholm’s focus is less on fundraising and exit strategies – and much more about asking all the right questions before taking the very first step. Chisholm says entrepreneurs make societal progress possible. So he’s all in favor of people taking the entrepreneurial leap.
“Unleash” simply shows entrepreneurs how and where to look before they do. To learn more, go to: www.unleashyourinnercompany.com.
3 of 3 people found the following review helpful.
Chisholm wrote the definitive book on the what, why, who, and how of starting companies
By Evan Baehr
This book is a force! I picked it up and couldn't stop reading over the last two days.
Three things of note:
1. Its breadth--political philosophy, law, regulation, growth strategies, HR, PR, fundraising--it literally covers it all.
2. Its sufficiency: each chapter feels like it could be its own book--very thorough and wide ranging--but clear and focused enough to leave you sufficiently fed on the topic.
3. Its context: John fills this book with stories of his own and his many entrepreneurial friends. He blends data with anecdote to persuade any reader.
On finishing this book - the only thing I kept thinking was: how can I get more from John Chisholm!
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